Promo Items as Pre-Event Marketing Means - Boost the Turnout of Your Next Affair!

Events are great marketing strategies for any company, as they allow businesses to interact with potential consumers in a more up front and personal manner than other forms of communication prevalent today such as e-mail and the telephone. But these events can only be successful if people actually attend! Looking for a way to increase the number of attendees at your next marketing event? Then distribute promo items prior to the date of Iphone 4s Charger your particular event in order to generate interest for the upcoming occasion and even to create incentives for more people to show. Whether your company is hosting a charity golf tournament, or a holiday party, or just wants to assure your booth gets visitors at a trade show, promo items can help increase awareness for your affair, ultimately increasing the number of attendants, and hopefully generating more potential customers for your business. The following article will discuss a few ideas for incorporating promo items into pre-event marketing efforts. Promo Items and Direct Mail CampaignsOne of the most important factors in regards to increasing event attendee numbers is increasing the number of people that know about the event. One way to do so is to create a direct mail campaign. Depending on the type of event can determine what types of attendees you want to target, ranging from professionals within your industry to all personal homes within a certain radius of the location of your affair. While simple flyers and print advertising means can certainly convey informative details about the occasion, the use of promo items can have added benefits to these campaigns, as people are more likely to pay attention to physical items rather than simple fliers. In fact, research conducted by the Promotional Products Association International shows that including a promo item with a pre-show mailing increases the likelihood of an event attendee stopping by the advertiser’s booth, information that can certainly be applied to other types of events as well. Consider, for example, the results that could ensue from giving out refrigerator magnets that tell of your upcoming event. The magnets will not only be able to provide just as much information as other print means of advertising, but recipients will be more likely to keep these promo items, and even use them, reminding them of your upcoming event date each time they visit the fridge! Promo Items and Attendance IncentivesIn addition to using promo items to increase awareness of your event, you can use promo items as incentives to increase the number of people that attend. Along with information about your company and your event, your direct mailings can also provide information about a free gift or grand prize giveaway to take place during the event. You could even specify that attendees must bring their mailing to the event in order to receive their free promo item as a means of making sure the recipients hold onto the initial mailing, helping to ensure they do not forget about the date of your affair. Another option is to number all of your mail-outs and then choose a number at your event, which represents the person whose mail-out has that number and who will become the winner of a grand prize. You may end up encouraging a lot of people to attend who are purely interested in the free promo item, but you may also end up increasing your potential consumer base by being Motorcycle Goggles able to capture the attention of some of these people and convert them to leads based on their perceptions of your company displayed through the event. Promo Items and Gauging Numbers Using promo items in advance of your events can also help you to increase its effectiveness in other ways than just boosting attendee numbers. It may help you get an idea of what kind of response the event is having to these marketing efforts. Then you can have an idea ahead of time of how many people will be coming which can help you tailor the event to yours and the attendees benefits. For example, you may want to create a more intimate environment if you are expecting a smaller turnout, or make sure to increase your orders for food if you are seeing a huge reception. And if you are planning on giving out promo items at the event itself, make sure to have enough for everyone that shows!